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RFID Chips: Nobody Can Have Just One

Two TV Advertisements

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Here are two back-to-back TV ads for RFIDs. The IBM product takes the place of credit cards and is presumably (hopefully) located in the customer's cell phone. The spot ends with a jaded Gen X female voice, intoning: "Who needs check-out?" Yeah. Especially if you've *already* checked out...In the early 2000s, there were some some nightclubs in Barcelona and Rotterdam which accepted RFID payment from microchip-implanted "VIPs".

The second ad for a health insurer rips at your heart strings, as people's various health conditions are revealed, yet stored safely by HealthLink's Veri-Med(TM) technology, "Because I'm in love with my grand-kids..." The Veri-Med(TM) subdermal chip was approved by the FDA in 2004 but an investigative journalist report in 2007 revealed that nearly identical implants had caused cancer in hundreds of laboratory animals, forming tumors in the tissue surrounding the chip. This adversely affected the company's stock price and its shareholders sued them for making misleading statements. They ceased production of the chips in the second quarter of 2010.

Known as "The Mark of the Beast" among Christian fundamentalists and other concerned citizens, RFIDs (Radio Frequency Identification tags) have multiple non-implant applications and there is healthy competition in this burgeoning market between IBM, Microsoft and others.